“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. The artisan’s dedication to the “pura vida” lifestyle is expressed in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it. “Pura Vida” means living life to the fullest.